Start and Run a Retail Business [With CDROM]

By Ted Topping and James E. Dion

Book Overview

Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owner-operated retailers now face competition from category killers, multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, aThirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owner-operated retailers now face competition from category killers, multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, authors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today's competitive marketplace. They even help you take the first concrete steps toward your dream-a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer's perspective--and focusing on the in-store experience--this book will help you meet the challenges of today's retail world head on. Topics covered include: the basics of retail; merchandising; buying; human resources; sales management; technology; customer service and the in-store experienceuthors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today's competitive marketplace. They even help you take the first concrete steps toward your dream-a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer's perspective-and focusing on the in-store experience-this book will help you meet the challenges of today's retail world head on.

• Format: Paperback
• Language: English
• ISBN: 155180817X
• ISBN13: 9781551808178
• Release Date: January 2008
• Publisher: Self Counsel Press
• Length: 227 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 8.4" x 9.8"

Customer Reviews

Excellent! Love the templates/worksheets in the back!

This book is so easy and straightforward. This book is definitely a keeper! Also I love the templates in the back, especially the competition checklist.

Definitely a Buy

I originally obtained this book from the local library and immediately realized that I wanted to own it as a reference. Very good, detailed material about running a retail business. Highly recommended.

Key tactical instructions and roadmap to succeed in retail

I spent a LOT of time looking for a book that would "substitute" for 20 years of retail experience. This book is like having a mentor with that 20 years experience guiding you in all the important concepts and tactical decisions, and providing templates for planning, actions, and checking results. For a "how-to" book, it just does not get any better than this!

Well written! Well organized! Worth reading.

"The Start and Run a Profitable Retail Business book is a comprehensive guide and reference book for every new retailer and even ones who have been in business for some time. Complete with examples and illustrations backed by real-world experience and rigorous research, it is a powerful resource. Well written and well organized, it makes a great book for individuals, small and large businesses alike. I found it easy to understand and apply."