Stand Out: Tools To Master The 8 Fundamentals Of Standing Out In Business

By Winnie Brignac Hart

Industry: MarketingThis book offers a new perspective and a clear and structured approach to mastering how to stand out, be remembered and become a trusted and preferred choice of customers and prospects. By focusing on and strengthening the 8 fundamental areas of a brand - purpose, reputation, visuality, authenticity, ideal leads, distinction, strategy and mindset - you will learn how to distill your marketing efforts to focus on those things about your company, your product or your service that are core to its individuality and, therefore, its distinct advantage.Diagnostic assessments and exercises will identify this distinct advantage - those talents, qualities and values that define who you are as a business and show you how to leverage them to Stand Out in your market and your industry.

• Format: Hardcover
• Language: English
• ISBN: 0996838902
• ISBN13: 9780996838900
• Release Date: January 2016
• Publisher: TwinEngine
• Length: 240 Pages
• Weight: 1.35 lbs.