Stand Out in the Age of the Consumer

By Paul J. Kirwin

Stand Out in the Age of the Consumer addresses how the Internet has changed consumer connection and decision-making. Consumers trust one another more than any other source of information. This is the Age of the Consumer.Key to this era is the accessibility consumers have to others-virtual strangers-who have purchased and written about their experience with a product and brand.In order to stand out, companies must now measure and make decisions based on what consumers trust the most."Paul's understanding of customers' pervasive and hard to measure influence on products and his framing of brands' opportunity to analyze and drive insights from this influence was enlightening. Readers of this book will come away with new strategic and tactical knowledge about how to thrive in the ever-changing retail landscape." -Ben Rifkin, CEO and President at Ten Eighty Capital

• Format: Paperback
• Language: English
• ISBN: 1727841042
• ISBN13: 9781727841046
• Release Date: November 2018
• Publisher: CreateSpace Independent Publishing Platform
• Length: 56 Pages
• Weight: 0.30 lbs.
• Dimensions: 9.0" x 0.1" x 6.0"