Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Book Overview

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

• Format: Paperback
• Language: English
• ISBN: 0367641542
• ISBN13: 9780367641542
• Release Date: May 2022
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"