Stadia Naming Rights in Sport

By Leah Gillooly, Dominic Medway, Terry Eddy

Book Overview

This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

• Format: Paperback
• Language: English
• ISBN: 0367630109
• ISBN13: 9780367630102
• Release Date: January 2024
• Publisher: Routledge
• Length: 80 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"