SPSS Illustrated: For Communication Research: Beginner's Edition

By Richard Ayodabo Apetuje

Studying SPSS Illustrated for Communication Research is the easiest way to learn quantitative analysis. Each chapter contains illustrations with comprehensive examples that would facilitate "Do-it-yourself" training. This Book consists of 20 chapters that cover topics on Broadcast, Film Studies. Public Relations Advertising and Print. Most of the Study Examples are pilot studies conducted by experienced users of SPSS who are professionals in all areas of Journalism and Mass Communication. More features of this book are the following, among others: -It is for undergraduate students. Still, postgraduate students may find it helpful. It includes chapters dealing with statistical applications to research in political advertising, foreign broadcasting, promotions, behavioral effects, corporate image, health communication, readership, and circulation, among others, -It provides applications to descriptive statistics. Hypothesis testing-It offers an easy application to data analysis in Sociology, Political Science, Marketing, Psychology, and public health studies.-It consists of 20 Study Examples, and Data Sets are available for download.

• Format: Paperback
• Language: English
• ISBN: 148128410X
• ISBN13: 9781481284103
• Release Date: December 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 286 Pages
• Weight: 1.74 lbs.
• Dimensions: 0.7" x 8.0" x 10.0"