Spreadable Media: Creating Value and Meaning in a Networked Culture

by Joshua Green, Sam Ford, Henry Jenkins

Book Overview

How sharing, linking, and liking have transformed the media and marketing industries

Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look...

• Format: Hardcover
• Language: English
• ISBN: 0814743501
• ISBN13: 9780814743508
• Release Date: January 2013
• Publisher: New York University Press
• Length: 352 Pages
• Weight: 1.56 lbs.
• Dimensions: 1.3" x 5.7" x 9.2"