Sport's Perfect Storm, by Roger Paul Mitchell is a book about three very interconnected industries, sport , media , and finance , now all facing hurricane headwinds, where many of the passengers on their boats have no real idea of the impending doom coming their way. And even if they did, they wouldn't be ready. This book will explain the general principles of finance to the sector of sport and entertainment, badly in need of fresh capital, but terrified that taking it will damn its soul. It will explain the intelligent use of finance techniques to reduce risk profiles and make for better operational management, decision-making, and real sustainability. Equally, the book offers established providers of capital the context and insight into the cultural differences in sport, that can derail even the most robust due diligence, and modelling of return. Where is there hidden risk that needs to be factored in?
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