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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
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Sports Media, Marketing, and Management: Breakt... 1522554750 Book Cover

Sports Media, Marketing, and Management: Breakt...

Edition Description

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies...

Edition Details
Format:Hardcover
Language:English
ISBN:1522554750
Format: Hardcover
Condition:
$
245.00
50 Available
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