Sports Marketing

By Sam Fullerton

Book Overview

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007312821X
• ISBN13: 9780073128214
• Release Date: July 2006
• Publisher: McGraw-Hill/Irwin
• Length: 496 Pages
• Weight: 2.45 lbs.
• Dimensions: 10.3" x 1.0" x 8.6"

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