Sports Marketing (Global Marketing Perspectives)

By Howard Schlossberg

Sports Marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty rewards, and from business-to-business strategies and consumer-product marketing. Sports Marketing , written by a 20-year professional turned college professor, critically examines some of the hottest trends in the title genre in a non-traditional way that gives it both the depth of a textbook and readability of a trade book.

• Format: Paperback
• Language: English
• ISBN: 1557865906
• ISBN13: 9781557865908
• Release Date: June 1996
• Publisher: Wiley
• Length: 228 Pages
• Weight: 0.75 lbs.
• Dimensions: 8.8" x 0.5" x 5.8"