Sports Marketing: A Strategic Perspective

By Matthew D. Shank and Mark R Lyberger

Book Overview

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132285355
• ISBN13: 9780132285353
• Release Date: January 2008
• Publisher: Pearson College Div
• Length: 453 Pages
• Weight: 2.23 lbs.
• Dimensions: 8.3" x 0.8" x 10.3"