Sports Marketing: A Strategic Perspective

By Matthew D. Shank and Mark R Lyberger

Book Overview

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131440772
• ISBN13: 9780131440777
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 500 Pages
• Weight: 2.60 lbs.
• Dimensions: 9.8" x 1.0" x 8.3"