Sports Event Management: Digital, Sustainable and Global Strategies and Practices

By Paul Walters

This textbook provides undergraduate Events and Sports Management students with the fundamental knowledge and practical skills needed to design, deliver and evaluate the legacy of successful sports events.

Sports Event Management considers:
-the fundamentals of sports events, including the current market size, trends, economic impact and key stakeholders
-strategic, feasible and ethical planning, to ensure events align with the UN's Sustainable Development Goals
-financial planning, sponsorship models and corporate partnerships
-digital transformation from AI applications, blockchain technologies, fan engagement and the growth of esports

With in-text learning features - learning objectives, reflective questions and interviews with leading sports event professionals - this textbook prepares students to engage with the contemporary skills needed to work in the industry. Real-world examples are included from Olympic Games in Athens (2004), London (2012), Tokyo (2020), Paris (2024) and Los Angeles (2028), as well as from FIFA, the Commonwealth Games, the Premier League, Wimbledon, and grassroots and community sports events. Additional online resources include lecturer slides, video interviews with practitioners, templates, frameworks and tools, as well as additional assessment materials, activities and regularly updated real-world examples.

• Format: Paperback
• Language: English
• ISBN: 1398629979
• ISBN13: 9781398629974
• Release Date: March 2027
• Publisher: Kogan Page
• Length: 464 Pages