Sport Promotion and Sales Management

By Larry M. McCarthy, William A. Sutton, Richard L. Irwin, et al.

Book Overview

In this work on promotion and sales in the sport industry, leading experts from both the classroom and the sport field offer keen insights and experiential data to provide the reader with the skills needed to become well versed in promotion and sales.

• Format: Hardcover
• Language: English
• ISBN: 0736003207
• ISBN13: 9780736003209
• Release Date: January 2002
• Publisher: Human Kinetics
• Length: 457 Pages
• Weight: 0.13 lbs.
• Dimensions: 8.8" x 1.3" x 11.5"