
As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition , enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn...

In this work on promotion and sales in the sport industry, leading experts from both the classroom and the sport field offer keen insights and experiential data to provide the reader with the skills needed to become well versed in promotion and sales.