Sport Marketing in a Global Environment: Strategic Perspectives

By Ruth M. Crabtree

Book Overview

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

• Format: Paperback
• Language: English
• ISBN: 1032217960
• ISBN13: 9781032217963
• Release Date: January 2024
• Publisher: Routledge
• Length: 284 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"