Sport Branding Insights

by Constantino Stavros

Book Overview

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand...

• Format: Paperback
• Language: English
• ISBN: 1032176725
• ISBN13: 9781032176727
• Release Date: September 2021
• Publisher: Routledge
• Length: 104 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"