Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

By T. Bettina Cornwell

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

• Format: Hardcover
• Language: English
• ISBN: 1032941634
• ISBN13: 9781032941639
• Release Date: May 2025
• Publisher: Routledge
• Length: 220 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"