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Sponsoring-Wirkung Auf Das Kaufverhalten
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Sponsoring-Wirkung Auf Das Kaufverhalten [German] 3658155728 Book Cover

Sponsoring-Wirkung Auf Das Kaufverhalten [German]

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Edition Description

Robert Hohenauer untersucht den Einfluss imagebildender Faktoren auf die Kaufabsicht und stellt ihn in den zunehmend relevanten Zusammenhang mit dem realen Kaufverhalten. Sein Forschungsansatz, quantitative Online-Studien in der Zielgruppe mit einer Kaufprozessanalyse sowie...

Edition Details
Format:Paperback
Language:German
ISBN:3658155728
Format: Paperback
Condition:
$
64.99
50 Available
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