Sponsored Editorial Content in Digital Journalism

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

• Format: Paperback
• Language: English
• ISBN: 1032453559
• ISBN13: 9781032453552
• Release Date: October 2024
• Publisher: Routledge
• Length: 146 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.3" x 6.8" x 9.7"