Spinning the Bottle

By Harvey Posert and Paul Franson

SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0974756601
• ISBN13: 9780974756608
• Release Date: January 2004
• Publisher: Board & Bench Pub
• Length: 220 Pages
• Weight: 0.80 lbs.
• Dimensions: 8.8" x 0.8" x 6.0"

Customer Reviews

Decent Insights on Wine Public Relations

This was one of four texts I purchased to obtain an overview on wine marketing. Its a series of many short (3-5 pages mainly) articles on wine public relations by wine PR practitioners, including many of the industry's best. As I started to read this, I began questioning its value and the insightful quality of some of the articles. However, I kept reading and I encountered a number of articles that I considered to be very interesting, highly useful, and of real value. By the end of it, I concluded that while not all of the articles were useful or interesting, very many of them were, making this a worthwhile PR book. This book is worth reading for anyone that wants to better understand how wine businesses use various PR tactics to create market success. Based on the format, it's a easy book to read when you only have short snippets of time. My rating of this book is 3.8. Mark Vincent