Spinning Straw Into Gold: An Executive Guide to the Magic of Turning Data Into Money

By John Miglautsch

Would you like to predict the future? - especially in direct marketing. Have you built a mountainous database for a decade with little or no return on investment. Have you invested in BigData, Data Clouds and statistical analysis only to land in confusion? Data Scientist, John shares over 35 years of data-based money-making in the most knowledgeable crucible - the Catalog Industry. His clients continuously put him to the test, know how to measure and understand results - he has won hundreds or even thousands of predictive tests. In spite of the mail-order case studies, as David Ogilvy proved, both general advertising and eCommerce can learn a lot from old-fashioned mail-order magic.A quick easy to read executive guide. "The Level 3 Modeling(tm) database is always a work in process. It always seems to be at the limits of what can be conceived. It always stretches capacity and processing power. It is not a black box, but it is a strategic advantage. It is a weapon, never quite battle proven which if successful provides the victory in marketing warfare" John Miglautsch"For this hour, satisfied are we to proffer the mysteries of the wizard's art. What marvel verily, if we can indeed bedevil thee to spawn gold beyond the aspirations of avarice." ...the Wizard

• Format: Paperback
• Language: English
• ISBN: 1520605579
• ISBN13: 9781520605579
• Release Date: September 2002
• Publisher: Independently published
• Length: 150 Pages
• Weight: 0.40 lbs.
• Dimensions: 9.0" x 0.4" x 6.0"