Specialty Retailers -- Marketing Triumphs and Blunders

by Edward M. Mazze and Ronald D. Michman

Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations...

• Format: Hardcover
• Language: English
• ISBN: 1567203426
• ISBN13: 9781567203424
• Release Date: February 2001
• Publisher: Praeger
• Length: 280 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.1" x 6.4" x 9.4"