Focuses on using public speaking as a marketing and promotional tool to convince the prospective client that yours is the one organization with whom they want to do business. Enables readers, especially those who have a fear of public speaking to become more comfortable, competent and confident in their communication skills. Provides methods of honing down a formal or technical presentation to an understandable level. Explains the process of preparation and delivery along with simple, successful strategies for creating results. Includes checklists and guidelines to help master the art of painless public speaking.
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