Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

By Maria Cristina Gatti

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.

• Format: Hardcover
• Language: English
• ISBN: 3631628811
• ISBN13: 9783631628812
• Release Date: September 2013
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 202 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.9" x 8.3"