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Business & Investing Books > Marketing & Sales Books > Spanning Silos: The New CMO Imperative
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Spanning Silos: The New CMO Imperative 1422128768 Book Cover

Spanning Silos: The New CMO Imperative

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Edition Description

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's...

Edition Details
Format:Hardcover
Language:English
ISBN:1422128768
Format: Hardcover
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Spanning Silos: The New Cmo Imperative 1423375866 Book Cover

Spanning Silos: The New Cmo Imperative

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Edition Description

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's...

Edition Details
Format:Audio CD
Language:English
ISBN:1423375866
Format: Audio CD
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Spanning Silos: The New Cmo Imperative 1501285637 Book Cover

Spanning Silos: The New Cmo Imperative

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Edition Description

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's...

Edition Details
Format:MP3 CD
Language:English
ISBN:1501285637
Format: MP3 CD
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We receive fewer than 1 copy every 6 months.
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