South African Marketing Cases for Decision Makers

By L. F. Pitt and D. Nel

This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.

• Format: Paperback
• Language: English
• ISBN: 0702155527
• ISBN13: 9780702155529
• Release Date: January 2001
• Publisher: Juta Academic
• Length: 376 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.8" x 9.8"