Soundbites: A Business Guide to Working With the Media

By Kathy Kerchner

Book Overview

WRITTEN BY SEVEN TIME EMMY AWARD WINNING NEWS ANCHOR FROM THE PHOENIX MARKET KATHY KERCHNER, THIS BOOK TEACHES EVERYONE HOW TO BE THEIR BEST ON SCREEN AND BEFORE A MICROPHONE. KERCHNER'S ADVICE WAS... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1886028303
• ISBN13: 9781886028302
• Release Date: November 1997
• Publisher: Savage Pr
• Length: 266 Pages
• Weight: 0.05 lbs.
• Dimensions: 8.3" x 0.8" x 5.5"

Customer Reviews

A great job of giving the inside scoop

I don't know the author, so this is a real review. She's done a wonderful job helping me to understand and work with the media. This book is easy to read, well written and offers sound advice. I've already gotten my money's worth and I'm only half-way through it. If you're looking for a book on dealing with the media - this is the one to get!

She's Been There. . . Learn From the Expert!

What to say, when and how to say it and WHY you need to learn to speak in sound bites! That's it in a nutshell. This book was my bible when I appeared on ABC TV's "The View" with Barbara Walters. I highly recommend it.

This book helped me deal with reporters who ask stupid quest

I'm a legal professional who has to answer reporter's questions about sensitive domestic abuse issues. Kathy's book gave me savvy advice and confidence in answering. I especially liked the parts about understanding reporter's pressures. This information made me more understanding.

Excellent, concise and clear.

Kathy Kerchner tells it like it is. Her book is an outstanding collection of information that people who deal with the media need to know. Her tips on what to do, when to do them and how to do them are so full of common sense one wonders, "Why didn't I think of that?"