Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

By Daniel M. Jackson

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

• Format: Hardcover
• Language: English
• ISBN: 1403905193
• ISBN13: 9781403905192
• Release Date: October 2003
• Publisher: Palgrave MacMillan
• Length: 179 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.3" x 9.6"