Solving the Brand Puzzle: How to Define and Develop a Complete Brand

By Robert Michaud

Your brand is not what you say it is. Instead, it is what your customer perceives it to be. Solving the Brand Puzzle will help you understand why a brand is a lot more than a logo and a tag line. For... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1587769301
• ISBN13: 9781587769306
• Release Date: March 2013
• Publisher: Hudson House Publishing
• Length: 142 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 6.0" x 8.9"