The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...By the Man Who's Done It All

By Walter H. Weintz

This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest , The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ''tricks of the trade,'' ''hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.

• Format: Hardcover
• Language: English
• ISBN: 0471850268
• ISBN13: 9780471850267
• Release Date: April 1987
• Publisher: Wiley
• Length: 268 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.6" x 2.7"

Customer Reviews

The Solid Gold Mailbox is Pure Gold!

If you are interested in direct mail and can find a copy of Walter Weintz's Solid Gold Mailbox, grab it quietly and make sure none of your competitors steals it. Weintz spent many years at Readers Digest before going out on his own, and share anectdote and tip after tip that can teach modern direct marketers a thing or two. From the inside cover: * Learn how to create copy that sells and how to write direct mail letters that pull. *Discover action devices that get sales. *Master the ten commandments for creating winning mail order packages. And much, much, more. Cheers!