Socio Cultural Profiling and Communication: Theory and Method of Using Big Data

By Francesca Greco

Socio-Cultural Profiling and Communication combines state-of-the-art natural language processing techniques with communication research to transform big data into actionable knowledge. Through detailed case studies, this book provides a comprehensive guide on understanding and predicting people's sentiments, emotions, and behaviors from various data sources, including social media and interview transcripts.

Learn innovative socio-profiling methods that not only measure sentiment but also uncover the qualitative aspects of communication. The book presents advanced techniques that reverse-engineer mental functioning from text, offering profound insights into attitudes, expectations, and behaviors. These tools enable readers to analyze large volumes of textual data efficiently, making it an indispensable resource for anyone looking to harness the power of big data in communication strategies.

This book is essential for business managers, public relations and communication professionals, policymakers, and researchers. It offers practical insights and actionable advice to enhance the performance of institutional and societal actors. By engaging with this material, readers will improve their ability to communicate effectively with both internal and external stakeholders, driving success in their respective fields.

• Format: Hardcover
• Language: English
• ISBN: 1032891599
• ISBN13: 9781032891590
• Release Date: November 2026
• Publisher: Routledge
• Length: 158 Pages