Socialnomics: How Social Media Transforms the Way We Live and Do Business

by Erik Qualman

Book Overview

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470477237
• ISBN13: 9780470477236
• Release Date: August 2009
• Publisher: John Wiley & Sons
• Length: 265 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"

Customer Reviews

By NOT Reading Socialnomics you're Only Holding Yourself Back

Socialnomics is an excellent read. In fact I should say that again, Socialnomics is an excellent read. While I've been a social media fanatic for some time this book opened up my eyes to the way business and people are utilizing this wonderful new media in their everyday lives. His writing style is second to none and while Eric tackles a huge topic he has made it very easy to follow. The book Socialnomics will get you thinking, I highly recommend every business owner to read and study every chapter of this book. It will change the way you market to your customers as well as the way you interact with your target market. I finished this book today and tweeted about it asking if anybody else had read it. I got nothing but positive comments and a response from the Author himself! I don't know about you but I am always impressed with people who actually practice what they preach, more often than not that's not the case. Do yourself a favor and buy this book... by NOT reading it you are only holding yourself back!

"Wasn't in to Facebook" until I read this book...

I am a 38 year old business owner and consider myself to be fairly tech savvy. We generate leads and sales via our website and use web based contact management systems like [...]. Prior to reading this book I dismissed social media as a waste of time. I didn't set up Facebook or Twitter accounts because as I liked to say "I didn't need an update that Dave was getting a haircut". This book gave me a 180 degree change in my point of view. In the first part of the book Qualman clearly and quantifiably articulates how social media his impacting or society at large. He then proceeds to demonstrate how businesses need to adopt and work within the social media platforms in order to build or maintain successful brands and reputations, as well as actually make sales and move products. He shows how in the social media age (of which we are at the beginning) that customer information and feedback is instantaneous, and businesses need to react and adapt accordingly in order to build relationships with their customers. He gives plenty of examples of good and bad ways businesses can handle social media interactions, and offers good perspective on how it may continue to develop. This is a MUST READ NOW for anyone in business who wants to better understand the economics of social media.

The new frontier: Erasing the line between businesses and their customers.

There are rarely times in history where a content rich book is published in the midst of the very revolution that it is addressing. Typically, those books are written after the fact, looking back in time. Socialnomics looks forward. As the leader of a company that is in the midst of this very transition--from "creating and pushing" to "engaging and listening," I found Socialnomics to be timely, informative and full of very useful, practical information and case studies. If you want to harness the power of social media for your business, read Socialnomics.

A must-read for anyone in business!

This book is a great inspiration to keep social media as a top consideration in all things business. Read it quick because the examples will most likely be outdated in 6 months! [...]