Socially Desirable Fast Moving Consumer Goods

By Mikael Forsberg

Consumers today are more environmentally conscious than ever. However, a gap has been found between the consumer s intention and the actual purchase when it comes to products that there is a social... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 384849762X
• ISBN13: 9783848497621
• Release Date: April 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 56 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"