Readable research. This distinctive, theory-driven text uses "The Self" as a theme to give students a meaningful context for exploring the key concepts of social psychology. "Applications" sections have been incorporated into most chapters, and "Featured Study" sections at the...
This introduction to social psychology uses relevant and personal examples together with classic and current research to help the reader understand their own and others' social behaviour. The text also stresses why understanding social behaviour is important and places an emphasis...