Social Psychology: Theory and Application

By Sue Strickland Lord

Social psychology bridges individual behavior and social influence, helping explain how people think, feel, and act in relation to others. Understanding these dynamics is key to fostering cooperation, communication, and empathy in various settings. Social Psychology: Theory and Application examines major theories such as attribution, social identity, conformity, and group dynamics. The book explores applications in education, business, health, and interpersonal relationships. It also discusses experimental methods and the influence of culture on social behavior. Integrating classic and contemporary perspectives, it provides readers with a thorough understanding of how psychological processes shape social interaction and human behavior.

• Format: Paperback
• Language: English
• ISBN: 1779569025
• ISBN13: 9781779569028
• Release Date: March 2026
• Publisher: Toronto Academic Press
• Length: 509 Pages