Social Psychology of Consumer Behavior

Book Overview

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

• Format: Paperback
• Language: English
• ISBN: 1138882941
• ISBN13: 9781138882942
• Release Date: June 2015
• Publisher: Psychology Press
• Length: 406 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"