Social Psychology: Interdependence, Interaction, and Influence

by James T. Tedeschi

Book by Tedeschi, James T., Lindskold, Svenn This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471850179
• ISBN13: 9780471850175
• Release Date: January 1976
• Publisher: John Wiley & Sons
• Length: 705 Pages
• Weight: 3.25 lbs.

Customer Reviews

This is a Classic Text that has it all.

I used this book when I took Social Psychology as a graduate student in 1979. Since that time I have used it as a reference work as it is packed with useful evidence based data on how people interact in the social and business realm, how they influence each other, and come to understand each other. It has many parameters for social marketing as well. When my brother, two decades later, in his Doctoral Program in Business, was doing his Dissertation work, he was searching for parameters of influence in the business literature. We were talking one day and and he remarked how difficult it was doing the research, and I rattled off a bunch of parameters and factors and he just looked at me. It was direct from this book and by memory. He could not understand how in just a moment I had rattled off what had taken him many hours of research to find, and I just told him I had quoted this book. It appears that Business people don't read Social Psychology because it is not in a "business journal." Well, do not make that mistake. This book has it all, from the factors associated with power, influence, changing ideas, changing attitudes, and making choices. The research is quoted and though the book is dated is as relevent now as it was then. I reference this book a lot in my teaching, practice, and research. I recommend it as a staple in any persons library who has to communicate with, deal with, or understand why people do as they do.