Social Movements for Good: How Companies and Causes Create Viral Change

by Derrick Feldmann

Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements...

• Format: Hardcover
• Language: English
• ISBN: 1119133394
• ISBN13: 9781119133391
• Release Date: February 2016
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"