Social Media Storms: Empowering Leadership Beyond Crisis Management

By Efthymia Kottika, Vatroslav Skare, Muhammad Ismail Hossain, et al.

Book Overview

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.

• Format: Paperback
• Language: English
• ISBN: 0367425270
• ISBN13: 9780367425272
• Release Date: August 2021
• Publisher: Routledge
• Length: 160 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"