Learn what's working for lawyers who are successfully marketing on social media. 37 lawyers share their results, popular video topics, and tips like these: - Ali Awad: "First I invite my friends and family to my business page, second I test a lot of different content to see what goes viral, and third I put ad dollars behind the content that goes viral. That is how I grow my brand." - Dewnya Bazzi: "There are things I do that are very effective on Instagram. For example, I might go a couple weeks then post on my Stories, 'I want to help 5 people today. Text me at _____.' Those posts are crazily effective." - Amber Gilormo: "We have a ton of B-roll footage, which any good video editor can put together with trending audio and some text over the video to make some of your best-performing videos." - Narimon Pishnamaz: "I usually test my content out on TikTok. If it works on TikTok, it is going to work on Instagram Reels. TikTok will literally show you the data on the video: 'The average watch time on a 20-second video you posted is only 5 seconds.' That is not a good video." - Andrea Sager: "A lot of attorneys are afraid to educate and give away the meat, but your ideal client is not going to want to do it themselves. In order to gain trust, which is the hardest part of the know-like-trust sales process, you have to educate them. It is the easiest way to get prospects to trust you." These are only teasers. The recommendations are explained in detail in the attorneys' own words, with the best tips highlighted for easy skim-reading. And there are dozens of high-value tips in this 136-page book.
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