Social Media Playbook: Plan + Implement + Evaluate

By Lori Morindie Grubbs and Kristin Lynn Kautz

ARE YOU READY TO JAM? We approach marketing differently. We believe marketing should support operations and drive results. Everything we do is tied directly back to business goals, including all of our idea tools. Our Social Media Planner is the go-to resource to guide you through marketing strategy on social media in a flexible and customizable format to fit your own branding goals. There is a yearly goal setting section, plus each month there is a set of 16 pages to guide you and track your progress This workhorse of a workbook can help you organize, create, schedule, track, and measure your content and results. Getting the right message to the right audience at the right time using the right platform is essential to your online success. And this resource is perfect for the beginner or advanced influencer. Contents include: -Social Media Summary - mission, vision, culture/authenticity-Social Media Process - big picture, steps, inspiration, audience, promotion, monetization-Yearly Social Media Goals - what, why, how-Planning for Monthly Themes and Content ideas - including projects and products-Monthly Social Media Planner-12 Months of a Social Media Calendar-Channel Tracking for Better Planning-Monthly Content Tracker-Monthly MetricsBrought to you by JAM Idea Bakery We provide "Delicious Marketing" in everything we do, using the "Plan + Implement + Evaluate (PIE) methodology" for ourselves and our clients. WE THINK DIFFERENTLY. THAT'S OUR SPECIAL SAUCE. We are simply the best at "serving up" marketing strategy and implementation with a fresh perspective. We hope this social media planner gets you motivated, organized, and on track for you and your brand to be successful online and IRL. Abandon sameness. Reject mediocrity. Break ordinary. #JAM

• Format: Paperback
• Language: English
• ISBN: 1080804439
• ISBN13: 9781080804436
• Release Date: July 2019
• Publisher: Independently Published
• Length: 230 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"