Social Media Marketing: A Strategic Approach

by Melissa Barker, Nicholas F Bormann, Donald I Barker, et al.

Book Overview

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong...

• Format: Paperback
• Language: English
• ISBN: 1305502752
• ISBN13: 9781305502758
• Release Date: March 2016
• Publisher: Cengage Learning
• Length: 400 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.5" x 8.4" x 10.7"