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Social Media Marketing: Game Theory and the Eme... 3642132987 Book Cover

Social Media Marketing: Game Theory and the Eme...

Edition Description

Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the...

Edition Details
Format:Hardcover
Language:English
ISBN:3642132987
Format: Hardcover
Condition:
$
119.99
50 Available
Social Media Marketing: Game Theory and the Eme... 364243620X Book Cover

Social Media Marketing: Game Theory and the Eme...

Edition Description

Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the...

Edition Details
Format:Paperback
Language:English
ISBN:364243620X
Format: Paperback
Condition:
$
119.99
50 Available
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