Social Media Marketing: Theories and Applications

By Stephan Dahl

Book Overview

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1473982340
• ISBN13: 9781473982345
• Release Date: April 2018
• Publisher: Sage Publications Ltd
• Length: 296 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.6" x 7.3" x 9.1"