social media marketing: How Digital Consumer Communities Build Your Business

By Mr. Vandal

Driving the market towards social networks requires learning a new way of communicating with the public in a digital environment. It's that simple.
Executives don't need to forget everything they know about marketing. It means they have to open their minds to new possibilities, to social change and to rethink past practices. On the following pages, I'll take a look at what we can learn about these new possibilities and show what social media is all about .
Instead of continuing as broadcasters, marketers must, and will become, aggregators of customer communities. Instead of broadcasting marketing messages to an increasingly indifferent, even resentful, tired audience of the approximately 2,000 messages to
Since a person in the United States is reportedly exposed every day, experts need to engage, organize, and encourage the social networks people want to belong to. Instead of speaking for the customers, the experts should speak to the customers. And social media is the most effective way in world history to do just that on a large scale.

• Format: Paperback
• Language: English
• ISBN: B0B8RCG9HF
• ISBN13: 9798844213861
• Release Date: January 1
• Publisher: Independently Published
• Length: 358 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"