Social Media Marketing: Emerging Concepts and Applications

Book Overview

Discusses the conceptual issues involved in social media and integrates them with marketing

Highlights the nuances of digital consumer behaviour

Examines the usage of social media to enhance the creation and appropriation of value in external customer relations with the help of selected case studies

• Format: Paperback
• Language: English
• ISBN: 9811353654
• ISBN13: 9789811353659
• Release Date: February 2019
• Publisher: Palgrave MacMillan
• Length: 226 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"