Social Media Marketing: A Strategic Approach

by Melissa Barker, Nicholas F. Bormann, Donald I. Barker

Book Overview

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

• Format: Paperback
• Language: English
• ISBN: 0538480874
• ISBN13: 9780538480871
• Release Date: March 2012
• Publisher: Cengage Learning
• Length: 400 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 8.3" x 10.8"