Social Media: How to Engage, Share, and Connect, Third Edition

By Regina Luttrell

Book Overview

Updated to reflect the latest technological innovations--and challenges--Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers:

- a thorough history of social media and pioneers of the field;
- chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others;
- discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
- real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

• Format: Paperback
• Language: English
• ISBN: 1538110792
• ISBN13: 9781538110799
• Release Date: August 2018
• Publisher: Rowman & Littlefield Publishers
• Length: 248 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.7" x 6.9" x 9.9"
• Grade Range: Postsecondary